When Change Doesn’t Make Sense and Why it Should

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Nearly everyone experiences the frustration of unexpected change. Patterns of life and work flow are often interrupted by innovations that don’t make sense. Everything from software and TV remotes to roadways and voting locations. Change typically comes without much explanation and while the reasons are evident to engineers and developers, others are often outside that bubble.

Users are typically told what is new, but seldom are they told the why behind it. In some cases the explanation given is so broad it’s almost worthless. “To improve traffic safety” or ” to enhance the customer experience.”

Leaving out the why happens in part because it isn’t needed to sell products. Sales is driven by short term what and who. Why is only needed if it helps complete the transaction. Technical support, customer service, trainers, and elected officials are left to sort through questions of why things changed, often without solid answers.

The result of the non-answers they provide is often frustration. Yet with a little explaining on the front end, those who are interested in the why can become strong advocates for “What’s New.” They’ll be less resistant when they get a glimpse of the reasoning behind the changes. Assuming those reasons make sense.

Converting what into why can give advocates more reason to support the change. If it can be explained well, others will share the story. If not, people will make efforts to point out a speculative why, and chances are that speculation with be negative. “They changed it because they’re idiots.” Don’t give them the opportunity.

Take what the engineers, planners, and developers know and put it in terms those impacted by the change can easily understand. Building the right story around the boring details can go along towards increasing confidence in your organization.

Presentation Review Form

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In 1996 I attended a training course presented by Franklin Quest (Now FranklinCovey) called “Presentation Advantage.” In addition to the course workbook, the handouts included a Presentation Review form that is no longer available. The form was designed to guide the reviewer in rating the presenter’s over all design and delivery in 20 categories.

With FranklinCovey’s permission I have recreated a modified version of the form, attributed the copyright to Franklin Quest, and made it available for download in two formats. While this version of the form is free, if the current course is anything like the one I attended in 96′, I highly recommend attending.

PDF

Word

 

When using this form both the presenter and reviewer must be committed to accepting the brutal facts. A large portion of the form could be used by music reviewers when rating concerts or by musicians unfamiliar with the importance of on stage delivery. Everyone can improve when they are open to outside feedback.

 

However you choose to use this form, I wish you the best in improving your act.  

Facebook vs. MySpace and Breaking the Sex Barrier

In full discloser, I’m a Facebook fan. For me there is something a bit dark about MySpace, yet I have an account with both. Where do others stand in this battle between these two social networking giants?

According to Google Trends Facebook passed MySpace in the number of Google searches in the first quarter of 2008 and has continued to rise surpassing YouTube searches in the final weeks of 2008.

facebook_vs_myspace

So what is “the sex barrier” and how does it relate? The Sex barrier is represented by the green line in the second graft. If you have more people googling for your product than are googling the word “sex”, you’ve broken passed the sex barrier. Searches for the word “YouTube” passed the word “sex” in the first quarter of 2007, searches for “Facebook” passed it in the second quarter of 2008. MySpace has yet to break the barrier.

sexbarrier

The word Obama did it briefly in November 2008. More people world wide, according to Google, were looking up stories about Obama winning the U.S. Presidential election than were searching for sex related stories, products, etc. However searches for sex did not decrease as a result of the Obama searches. I’m not sure what this data indicates other than marketers have done an excellent job of selling sexuality online. This shouldn’t be a surprise.


The next barrier to pass is the word “free”. In Google searches the word “sex” is no where close to the word “free”. People want free stuff. However, in 2008 both YouTube and Facebook surpassed the magical word “free”.


Compared to these four words; free, YouTube, sex, and Facebook, searches for words like god, war, church, health, cancer, bush, give, and beer hardly register (Sadly, more people and googling for “beer” online than “peace”, but not by much).


So what does all this mean? Several things. First, since I’ve included the words sex and free in this post several times, I will probably get a number of online visits from people who won’t find what they are looking for. Second, using Google Trends is great for getting a ball park idea of search terms people are using. And third, I still like Facebook better than MySpace and I recommend it to everyone, unless you’re a musician. If you are a musician or a singer/songwriter use both. Searches for “MySpace” passed searches for “Music” in mid 2006 and it doesn’t look like it will to change anytime soon. For music, MySpace is on top.

Why we know less than ever about the world

I watched a brief yet revealing TED talk this morning by Public Radio International CEO, Alisa Miller, titled “Why we know less than ever about the world.” Sadly, American news media spends most of their resources focusing on myopic issues, like personal tragedies in the lives of pop stars, while ignoring the rest of the world. Watch this four minute and twenty nine second clip to see the statistics and hear Alisa Miller in her own words.


Note to news media: Next time you’re tempted to report on something relatively trivial, like an athlete turned actor running from police in his white Ford Bronco, chances are high that something of true importance, like the 1994 Genocide in Rwanda, is happening at the same time. If you don’t tell us, how will we know?

Good Stuff from the Ad Council

Chin     Portions     Food Pyramid

The images above are from campaigns led by the Ad Council (Click on each image for a larger view). The Ad Council has also created some excellent videos. Here are links to some of my favorites. 

Hamster                    Bullseye

Light Saber               Movie

Acronyms                  Monitor

Bandage Puller         SUV 

Truth Serum              Sarah Watkins

Almost Fed

Support the Ad Council.

The CommonCraft Show: Attention grabbing low-tech educational videos

Below are two attention grabbing plain English educational videos from The CommonCraft Show. The first is about Google Docs and the second, CFL bulbs. If you think there is no profit in this kind of work, think again. Google is a CommonCraft Productions customer.

Sometimes a simple design is better. Watch and learn.