“Star Wars”- an A Cappella tribute to John Williams

If you’re not one of the 2 million plus people who have viewed this video by ApprenticeA (Cory Vidal) now is the time.

We need more attention getting, memorable content, like this at all levels of education.

Know Your Audience: A short example from Pixar

onemandbandfilm.jpg

Pixar’s short film One Man Band is an excellent example of presenters who don’t know their audience. Here is the story from Pixar:  

With one coin to make a wish at the piazza fountain, a peasant girl encounters two competing street performers who’d prefer the coin find its way into their tip jars. The little girl, Tippy, is caught in the middle as a musical duel ensues between the one-man-bands.  

The street performers become so competitive that they lose sight of their role as musicians. Each makes several assumptions that weaken any chance of “winning” the coin:  

  1. They have what the audience needs
  2. The more they push the better the message
  3. They must compete in front of the audience to win
  4. Their art/product/message is secondary to winning
  5. They have more skill than the audience

Unfortunately these assumptions are not limited to cartoons. Trainers who assume they know the subject matter better than the audience and disparage the competition are far too common. Another problem is when the services being provided are viewed as secondary.  A presenter who wants to stop on the edge of what is wanted, at the expense of the audience, misses the point of being a messenger.

Fortunately, Pixar didn’t stop on the edge and delivers an excellent story. They could have stopped producing short films years ago but they’ve chosen to deliver greatness in small packages even when the audience has already paid.  

The opposite of One Man Band is my favorite Pixar short, Boundin’. Buy all four minutes and forty-three seconds of Boundin’ on iTunes and watch a master teacher embodied in a jackalope.

Good Stuff from the Ad Council

Chin     Portions     Food Pyramid

The images above are from campaigns led by the Ad Council (Click on each image for a larger view). The Ad Council has also created some excellent videos. Here are links to some of my favorites. 

Hamster                    Bullseye

Light Saber               Movie

Acronyms                  Monitor

Bandage Puller         SUV 

Truth Serum              Sarah Watkins

Almost Fed

Support the Ad Council.

The CommonCraft Show: Attention grabbing low-tech educational videos

Below are two attention grabbing plain English educational videos from The CommonCraft Show. The first is about Google Docs and the second, CFL bulbs. If you think there is no profit in this kind of work, think again. Google is a CommonCraft Productions customer.

Sometimes a simple design is better. Watch and learn.